Liz Childerley has big-brand experience in sales and marketing - and now she’s offering her skills to help small businesses.

Based in Caerphilly, her new firm  - The Salemaker - will offer training and advice based on her 20 years of working with top agencies in the UK.

“Most firms are excellent at their core services, but don’t always have the full range of skills they need. The gap is often in the sales and marketing areas, and this is where I am sure I can help,” she said.

The Salemaker will provide sales training face-to-face  with day workshops, and also by providing  e-learning and online advice.

The firm received a Business Support grant of £500, funded jointly by Caerphilly County Borough Council and Tata Steel subsidiary UK Steel Enterprise.

“It was very useful and has helped me set up the web site,” commented Liz.

She began her career in sales with the Lincolnshire Echo, part of the Northcliffe Newspaper Group. Form there she moved to London working with leading advertising agencies such as Ogilvy and Martin Sorell, and dealing with global brands including Nissan, Pfizer, Boots and Drambuie.

“I gained a wide range of experience in all fields of advertising, sales and marketing in a variety of roles,” said Liz. 

“I now want to pass on that knowledge to firms and help them boost their sales and grow their businesses.”

In her spare time she became one of the UK’s leading female motorcyclists, competing at British level in off-road enduro competitions.

Glyn Thomas Area Manager in Wales for UK Steel Enterprise said: “All new businesses need a professional approach to sales and marketing and we are delighted to help Liz offer this service. It should be of great value to local firms and those further afield.”

Cllr Sean Morgan, Deputy Leader and Cabinet Member for Economy, Infrastructure, Sustainability and Wellbeing of Future Generations: “I am delighted that Caerphilly County Borough Council has been able to award The Salemaker with a business support grant, which has been used towards setting up their website. I look forward to seeing how the business continues to progress in the future”.